Axioo recently introduced the latest range of notebooks, namely Zetta series, Neon, and also the latest netbook, Axioo Model Pico DJJ. According to the plan, other than in Indonesia, Axioo will also launch the newest product in the three countries in Southeast Asia, namely Vietnam, Singapore and Thailand. These efforts to strengthen the name Axioo as international brands.
The product is intended for users who want to replace notebooknya in the years to provide various features of this latest interesting. As the use of the platforms Intel Montevina Centrino 2, the Personal TOP Cover Design, NetBook colorfull design, Scratch Resistant Anti Fade to Cover Technology.
Zetta MNS also equipped with Descreet Graphics Card NVIDIA 256MB GeForce GS, which will produce excellent image on the display screen. Another interesting feature is the anti-scar on display (scratch resistant) and the Anti Fade Cover Technology. While the Neon is equipped with a processor Intel Core 2 Duo has two type sizes type widescreen display, namely 12 and 14 inches.
What is interesting is the presence netbook latest Axioo Model Pico DJJ. This is the successor generations Axioo Pico NetBook the previously released first. DJJ is intended for users first (1st time users), or Internet-oriented user mengingkan Notebook replacement (second notebook). Axioo Pico DJJ model using Intel's Atom processor and storage capacity HDD with 160 GB SATA. For this product, Axioo color options that provide more diverse. In addition to the basic colors of white, Axioo also provide a variety of colors such as black, young, green, pink and blue.
Attendance Axioo Pico netbook increasingly brisk market in Indonesia. Toshiba had also square off to go to the market netbook. This was reiterated by the Senior Manager for the Asia Division of the Department of the PC, Toshiba of Japan and Asia, Junichi Ishikawa. According to Junichi, Toshiba will launch netbook first time in the near future. The presence of these netbook, Toshiba enrich variants of the products in all segments.
''No longer will we will launch netbook. Will not be until the end of the year, just waiting,''said Ishikawa, without mentioning the time exactly like the launch of the latest netbook. Netbook Toshiba will be marketed with a competitive price with a specification that can compete with other products that have been present earlier in the market. He believes, the products will get a positive response from the community. Moreover, given the name Toshiba is well known that the quality and ketahanannya.
Asked about keterlambatannya into netbook market, Toshiba has jabawannya own. According to Business Manager of Computer Distribution System Division, Toshiba Singapore and Indonesia, the Rev. Timothy Leong Weng, Toshiba awaiting the right time to launch the latest netbook, while waiting to observe the market and the development of netbook especially in the Asian market.
Netbook appeared to grow rapidly, especially in Asia. Apparently, the small size and price more affordable to get a response out of the computer users who have especially high mobility. Given that, netbook is a product that has a simple program and usually have the ease of connectivity to the Internet. I wonder if many vendors and notebook PC that is now famous race for the netbook products. A Asus, Acer, HP, Lenovo and Dell into the market early netbook from Toshiba. This makes it stifling and Toshiba finally decided to go to the market that is relatively new.
However, if Toshiba can bring netbook with price, considering the Toshiba name synonymous with the relatively expensive price? To solve this problem, Timothy will ensure that the products will be competitive in the market. He also convinced that the Toshiba products for all segments, is one of the Satellite L300 use the Intel Celeron processor at 509 U.S. dollars.
However, the netbook that is happening in Asia is predicted this will not last long. At least this is only the Toshiba create a new segment of this segment as a complement. Netbook will experience a growth saturation point and is starting with slowing growth in some countries.
''Growth will be stable and start slowing in the next few years. This is because netbook considered as a second notebook, and will not replace the role of notebook itself. Moreover, in terms of the actual price is only different thin. People start to think to buy the notebook from netbook indeed have a more complete functions and specifications of the better,''said Timothy.
Toshiba notebook market see their own will still grow. Market demand in ASEAN in 2009 reached almost 7 million units with the largest contribution to the market came from the three countries, namely Malaysia, Thailand and Indonesia. This figure will continue to increase in line improvement in the economic area is estimated that in 2011, demand will be notebook will reach 9.5 million units. In this year, Indonesia has an important meaning for the notebook vendor. ''In the year 2011, Indonesia will become the largest market for notebook in the ASEAN,''said Ishikawa. The addition has the largest population in the area, income levels of Indonesian society will also estimated increases the level of the state economy that is increasingly advancing from time to time.
Based on research from IDC September 2008, Toshiba market share in Indonesia reached 18 percent. 2009, Toshiba put the target high enough that as much as 30 percent. To achieve the target, the more aggressive Toshiba launched notebook products and superior netbook also enter the market. Among other notebook launched with the latest Protege M800 and M300 Satellite recently.
Protege M800 has a 3D Motion Sensor that is able to detect the motion and fall directly protect the hard disk so that any damage. With the memory capacity reaches 250 GB hard drive with 2 GB of RAM, this notebook can be a choice for the professional. Plus a unique layarnya the size of 13.3 inches and has been using the Windows Vista operating system, notebook as 2 kg can be trusted to increase market share in Indonesia Toshiba.
Other efforts undertaken by the Luna Sea as ambassador to promote Toshiba products in Indonesia. Such as LCD TV, Notebook PC, household equipment, printers to photocopy machines. Luna Maya selected as one of the artists and models on board are known widely in Indonesia, especially among young.
